Marketing Essay Example | Topics and Well Written Essays - 750 words - 46

Marketing - Essay Example 193). In this regard, services marketing need to design strategies that cater specifically to services, as contrasted to products or goods, due to the very nature and characteristics of services. As emphasized, services possess six distinguishing characteristics that make it distinct: its being (1) intangible; (2) inseparable in production and consumption; (3) perishable; (4) heterogeneous; (5) focused on client-based relationships; and (6) emphasis on customer contact (Chater 13: Services, n.d., pp. 193-194). Therefore, marketing practitioners should be able to recognize these characteristics in designing strategies that would cater to the needs and demands of the clientele. The strategies for services are also different from goods or products in terms of the need to consider these characteristics, as well as the ability of service organizations to satisfy the customers’ needs. Thus, a more comprehensive knowledge of the customers’ profile need to be established, in conjunction with the ability of the organization to provide the services that match their needs. Likewise, since services are intangible, it was also learned that the design of strategies would depend on the continuum of intangibility that is exemplified. According, â€Å"knowing where a product lies on this continuum is important in creating marketing strategies for service-dominant products† (Chater 13: Services, n.d., p. 193). Services marketing is therefore more challenging due to the nature of services, as well as the evaluation of the customers on the service quality that was provided. Therefore, the success of service marketing depends on the ability of service pr oviders to meet the customers’ demands and address any weaknesses as a means to achieve defined targets and goals. Essay 2: Generally, marketers use one of three basic targeting strategies to focus on a target market: undifferentiated, concentrated, or differentiated. Locate a news item or an article that discusses the target

System Thinking Essay Example | Topics and Well Written Essays - 1250 words

System Thinking - Essay Example The company has challenges in productivity since the personnel is not adequately equipped to the development of widgets and operations and management of the IS. The input devices to the IS that will be included in the improvement include computers (workstations), software, and people resources. The company has a challenge in the number of computers it owns. The workers in the establishment have to share the available computers, which lowers the output and productivity. The establishment must facilitate productivity by offering the involved employees up to date computers, for even the existing computers need some upgrading of both software and hardware (Waring, 1996, p. 56). Input devices such as touchpads, keyboards, and mouse should be upgraded for functionality purposes. This is because the current standard devices are in a dilapidated state. The output devices involved in the organization should cater for different team strategies. Although the development of widgets takes on a pe rsonal approach, the teams working on various concepts such as the graphics of a product need brainstorming. The use of printers as output devices will be quite expensive. Since one of the aims of improving performance is reducing the costs of production, cheaper methods of sharing data have to be acquired. I recommend the use of projectors in group and board meetings over the use of printed material. This is so as to lower the costs of production and help in brainstorming. Storage of the establishment can be achieved in two main ways, which include the use of a localized server and the use of an online-based server. This will act as a backup as well as remotely accessed by authorized individuals. The operating system that is to be used in the organization has to meet all the needs of the market and development environment. There are numerous OS systems available in the market, but I recommend the use of Windows 7 Ultimate edition. The reasons behind the recommendation include stabi lity of the OS and the availability of compatible software for the development of widgets. An example of the software that could be useful in the development of the widgets is the Adobe CS 5Master Suite. This is because it has some of its functions non-operable with the other OS platforms as well as a 32-bit system. The Windows 7 OS to be installed should, thus, incorporate the 64-bit system for maximum performance. The utility programs that will be used in the IS will help in management, maintenance, and protection of the company data and resources (Stair, Reynolds, & Reynolds, W. 2008, p. 138). Numerous utility programs should be used to ensure the safety and productivity of the computers. With the development of widgets, it is possible for developed codes to act as viruses; thus, the installation of a strong anti-virus in the network and computers is necessary. The anti-virus will also prevent the spread of viruses acquired from external sources and the network. Backup software w ill also be essential to the company since computers and networks may fail. System monitors will also be installed in the network to monitor the use of resource to determine when an upgrade of the current system is necessary. File managers are another type of utility program that should be incorporated in the IS to ensure the availability, management, and modification of data sets within the IS for easier information and knowledge base management. This may be of use if